Walter Wymer : rechercher sur Z-Library

Journal of Social Marketing

Journal:

Année:

2011

Langue:

english

Fichier:

PDF, 117 KB

english, 2011

Determinants of Volunteerism:

Wymer, Walter, Riecken, Glen, Yavas, Ugur

Journal:

Wymer, Walter, Gross, Hellen P., Helmig, Bernd

Année:

1997

Langue:

english

Fichier:

PDF, 159 KB

english, 1997

Nonprofit Brand Strength: What Is It? How Is It Measured? What Are Its Outcomes?

Journal:

Voluntas: International Journal of Voluntary and Nonprofit Organizations

Année:

2016

Langue:

english

Fichier:

PDF, 509 KB

english, 2016

[Applying Quality of Life Research] Innovations in Social Marketing and Public Health Communication || Preparation Without Panic: A Comprehensive Social Marketing Approach to Planning for a Potential Pandemic

Année:

2015

Langue:

english

Fichier:

PDF, 385 KB

english, 2015

Marketing Management in Nonprofit Organizations: A Customer Analysis of Church Volunteers

Journal:

Wymer, Walter, Polonsky, Michael Jay

Année:

1998

Langue:

english

Fichier:

PDF, 1.49 MB

english, 1998

The Limitations and Potentialities of Green Marketing

Journal:

Casidy, Riza, Prentice, Catherine, Wymer, Walter

Année:

2015

Langue:

english

Fichier:

PDF, 382 KB

english, 2015

The effects of brand identity on brand performance in the service sector

Journal:

Journal of Strategic Marketing

Année:

2018

Langue:

english

Fichier:

PDF, 1.17 MB

english, 2018

Refining the conceptualization of Brand Authenticity

Akbar, Mohammad Muzahid, Wymer, Walter

Journal:

Journal of Brand Management

Année:

2017

Langue:

english

Fichier:

PDF, 409 KB

english, 2017

Youth development volunteers: Their motives, how they differ from other volunteers and correlates of involvement intensity

Walter W. Wymer Jr.

Journal:

International Journal of Nonprofit and Voluntary Sector Marketing

Année:

1998

Langue:

english

Fichier:

PDF, 1.26 MB

english, 1998

Rethinking the boundaries of social marketing: Activism or advertising?

Journal:

Casidy, Riza, Wymer, Walter

Année:

2010

Langue:

english

Fichier:

PDF, 162 KB

english, 2010

A risk worth taking: Perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price

Journal:

Journal of Retailing and Consumer Services

Année:

2016

Langue:

english

Fichier:

PDF, 605 KB

english, 2016

When does ‘liking’ a charity lead to donation behaviour? Exploring conspicuous donation behaviour on social media platforms

Wallace, Elaine, Buil, Isabel, de Chernatony, Leslie, Lee, Nick, Wymer, Walter

Journal:

European Journal of Marketing

Année:

2017

Langue:

english

Fichier:

PDF, 832 KB

english, 2017

Insights from a review of the literature on cause marketing

Walter Wymer, Adrian Sargeant

Journal:

International Review on Public and Nonprofit Marketing

Année:

2006

Langue:

english

Fichier:

PDF, 52 KB

english, 2006

Scale development research in nonprofit management & marketing: a content analysis and recommendation for best practices

Walter Wymer, Helena Maria Baptista Alves

Journal:

International Review on Public and Nonprofit Marketing

Année:

2013

Langue:

english

Fichier:

PDF, 251 KB

english, 2013

IT‐based services and service quality in consumer banking

Zhu, Faye X., Wymer, Walter, Chen, Injazz

Journal:

International Journal of Service Industry Management

Année:

2002

Langue:

english

Fichier:

PDF, 506 KB

english, 2002

A Religious Motivation to Volunteer? Exploring the Linkage Between Volunteering and Religious Values

Journal:

Année:

1997

Langue:

english

Fichier:

PDF, 1.08 MB

english, 1997

[Applying Quality of Life Research] Innovations in Social Marketing and Public Health Communication || Promoting Mental Health and Wellbeing in Individuals and Communities: The ‘Act-Belong-Commit’ Campaign

Wymer, Walter, Rundle-Thiele, Sharyn R.

Année:

2015

Langue:

english

Fichier:

PDF, 530 KB

english, 2015

Inclusion of ethics, social responsibility, and sustainability in business school curricula: a benchmark study

Journal:

International Review on Public and Nonprofit Marketing

Année:

2017

Langue:

english

Fichier:

PDF, 435 KB

english, 2017

Marketing Management in Arts Organizations: Differentiating Arts and Culture Volunteers from Other Volunteers

Walter W. Wymer, Jr. and Jeffrey L. Brudney

Journal:

International Journal of Arts Management

Année:

2000

Langue:

english

Fichier:

PDF, 2.86 MB

english, 2000

A taxonomy of prestige-seeking university students: strategic insights for higher education

Casidy, Riza, Wymer, Walter

Journal:

Journal of Strategic Marketing

Année:

2016

Langue:

english

Fichier:

PDF, 1.18 MB

english, 2016

Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers

Casidy, Riza, Wymer, Walter, O'Cass, Aron

Journal:

Tourism Management

Année:

2018

Langue:

english

Fichier:

PDF, 811 KB

english, 2018

Special issue on social marketing

International Journal of Nonprofit and Voluntary Sector Marketing

Journal:

Année:

2008

Langue:

english

Fichier:

PDF, 28 KB

english, 2008

Book Review:The Collaboration Challenge: How Nonprofits and Businesses Succeed through Strategic Alliances. By James E. Austin. Jossey-Bass, San Francisco, 2000

Walter W. Wymer

Journal:

Voluntas: International Journal of Voluntary and Nonprofit Organizations

Année:

2001

Langue:

english

Fichier:

PDF, 35 KB

english, 2001

The effect of fit and dominance in cause marketing communications

Sridhar Samu, Walter Wymer

Journal:

Année:

2009

Langue:

english

Fichier:

PDF, 368 KB

english, 2009

2008 World Social Marketing Conference: Introduction to special issue

Journal:

Jingzhi Shang, Debra Z. Basil, Walter Wymer

Année:

2010

Langue:

english

Fichier:

PDF, 82 KB

english, 2010

Using social marketing to enhance hotel reuse programs

Journal:

Wymer, Walter W., Samu, Sridhar

Année:

2010

Langue:

english

Fichier:

PDF, 480 KB

english, 2010

Volunteer Service as Symbolic Consumption: Gender and Occupational Differences in Volunteering

Journal:

Journal of Marketing Management

Année:

2002

Langue:

english

Fichier:

PDF, 182 KB

english, 2002

Sensation Seekers as a Target Market for Volunteer Tourism

Wymer, Walter W., Self, Donald R., Findley, Carolyn Sara (Casey)

Journal:

Services Marketing Quarterly

Année:

2010

Langue:

english

Fichier:

PDF, 83 KB

english, 2010

Demographics, Personality Traits, Roles, Motivations, and Attrition Rates of Hospice Volunteers

Starnes, Becky J., Wymer, Walter W.

Journal:

Année:

2000

Langue:

english

Fichier:

PDF, 580 KB

english, 2000

Segmenting Volunteers Using Values, Self-Esteem, Empathy, and Facilitation as Determinant Variables

Journal:

Wymer, Walter W., Samu, Sridhar

Année:

1997

Langue:

english

Fichier:

PDF, 1.83 MB

english, 1997

Dimensions of Business and Nonprofit Collaborative Relationships

Journal:

Année:

2003

Langue:

english

Fichier:

PDF, 662 KB

english, 2003

Using Social Marketing Strategies to Reform Social Policy: A Lesson from British History

Journal:

Wymer, Walter, Drollinger, Tanya

Année:

2004

Langue:

english

Fichier:

PDF, 650 KB

english, 2004

Charity Appeals Using Celebrity Endorsers: Celebrity Attributes Most Predictive of Audience Donation Intentions

Journal:

Voluntas: International Journal of Voluntary and Nonprofit Organizations

Année:

2015

Langue:

english

Fichier:

PDF, 727 KB

english, 2015

The Conceptualization of Nonprofit Marketing Orientation: A Critical Reflection and Contributions Toward Closing the Practice–Theory Gap

Wymer, Walter, Boenigk, Silke, Möhlmann, Mareike

Journal:

Wymer, Walter, Polonsky, Michael Jay

Année:

2015

Langue:

english

Fichier:

PDF, 171 KB

english, 2015

The Limitations and Potentialities of Green Marketing

Journal:

Année:

2015

Fichier:

PDF, 382 KB

2015

[Applying Quality of Life Research] Innovations in Social Marketing and Public Health Communication || Social Influence and Blood Donation: Cultural Differences Between Scotland and Australia

Année:

2015

Langue:

english

Fichier:

PDF, 499 KB

english, 2015

[Applying Quality of Life Research] Innovations in Social Marketing and Public Health Communication || Using Publicity to Enhance the Effectiveness of a Child Obesity Prevention Program

Année:

2015

Langue:

english

Fichier:

PDF, 662 KB

english, 2015

[Applying Quality of Life Research] Innovations in Social Marketing and Public Health Communication || Formulating Effective Social Marketing and Public Health Communication Strategies

Année:

2015

Langue:

english

Fichier:

PDF, 514 KB

english, 2015

[Applying Quality of Life Research] Innovations in Social Marketing and Public Health Communication || Behavioural Factors Determining Fruit Consumption in Adolescents and Characteristics of Advertising Campaigns Towards Possible Increased Consumption

Walter Wymer, Adrian Sargeant, Wendy Scaife and Kym Madden

Année:

2015

Langue:

english

Fichier:

PDF, 599 KB

english, 2015

Symposium: Third-Party Government, Service Learning, and Civic Engagement in the Public Affairs Curriculum || Curricular Content of the Marketing Component for Nonprofit Management Programs: The Practitioner Perspective

Journal:

Journal of Public Affairs Education

Année:

2008

Langue:

english

Fichier:

PDF, 1.52 MB

english, 2008

Bequest motives and barriers to giving: The case of direct mail donors

Adrian Sargeant, Toni Hilton, Walter Wymer

Journal:

Nonprofit Management and Leadership

Année:

2006

Langue:

english

Fichier:

PDF, 146 KB

english, 2006

Differentiating literacy volunteers: a segmentation analysis for target marketing

Walter W. Wymer Jr

Journal:

International Journal of Nonprofit and Voluntary Sector Marketing

Année:

2003

Langue:

english

Fichier:

PDF, 250 KB

english, 2003

Sensation seekers and civic participation: exploring the influence of sensation seeking and gender on intention to lead and volunteer

Walter Wymer, Donald Self, Carolyn Sara (Casey) Findley

Journal:

International Journal of Nonprofit and Voluntary Sector Marketing

Année:

2008

Langue:

english

Fichier:

PDF, 125 KB

english, 2008

The influence of cause marketing associations on product and cause brand value

Walter Wymer, Sridhar Samu

Journal:

International Journal of Nonprofit and Voluntary Sector Marketing

Année:

2009

Langue:

english

Fichier:

PDF, 159 KB

english, 2009

Special issue on corporate philanthropy

International Journal of Nonprofit and Voluntary Sector Marketing

Journal:

Année:

2006

Langue:

english

Fichier:

PDF, 34 KB

english, 2006

The Implications of Sex Differences on Volunteer Preferences

Voluntas: International Journal of Voluntary and Nonprofit Organizations

Journal:

Année:

2011

Langue:

english

Fichier:

PDF, 256 KB

english, 2011

Colin Rochester, Angela Ellis Paine and Steven Howlett with Meta Zimmeck: Volunteering and Society in the 21st Century

Voluntas: International Journal of Voluntary and Nonprofit Organizations

Journal:

Année:

2011

Langue:

english

Fichier:

PDF, 81 KB

english, 2011

Book Review:A Question of Intent: A Great American Battle with a Deadly Industry, David Kessler, Public Affairs, New York, 2001